I finished this book a couple of weeks ago, but I am finally getting around to writing a review.

After reading another of Jeff Fox’s books, How to become a Rainmaker, I was very excited to read How to become a marketing superstar by Jeffrey J. Fox. As you will see if you click on those links to Amazon’s reviews, these are two well liked books. When you read the reviews on Amazon you will see a common thread throughout each review. They use words like “concise”, “streamline”, “quick reference”, and “readable”. It is easy to read because it teaches principles. I love principles. If you like principles, you should like this book.

A couple of my favorite lines are:

“super marketer’s anthem: It don’t mean a thing. If it don’t go ka-ching!”

“Not accepting the American Express card is dumb. Bragging about it is even dumber.”

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