Comments on: “How to start a Blog”- Notes and insites from Paul Allen’s class http://jeffreyharmon.net/2006/09/21/internet-marketing-457-paul-allen-how-to-start-a-blog/ Improve... Exponentially Wed, 20 Aug 2008 07:24:24 +0000 http://wordpress.org/?v=2.3.1 By: jeffreyharmon.net » Blog Archive » Be Controversial http://jeffreyharmon.net/2006/09/21/internet-marketing-457-paul-allen-how-to-start-a-blog/#comment-9 jeffreyharmon.net » Blog Archive » Be Controversial Tue, 26 Sep 2006 23:09:03 +0000 http://jeffreyharmon.net/2006/09/21/internet-marketing-457-paul-allen-how-to-start-a-blog/#comment-9 [...] One of the things that Phil Windley taught us when he was substituting for Paul Allen is to be controversial. After his class I posted my notes for those in team FamilyLearn to learn from. At the end of my notes I wrote a quick review of what I thought on the lecture and then I thought nothing more of it. I guess I had mentioned that I thought that Phil is a great teacher but that he “rambled” a little when he was asked how a blog can promote a product. Unknown to me Phil found my entry and quickly responded. Soon after Phil had commented on my blog and linked to me, my hits skyrocked on analytics (well for a blog that has been up only a week). I suppose you could say that my comment was contraversial and that is why it worked so well. [...] […] One of the things that Phil Windley taught us when he was substituting for Paul Allen is to be controversial. After his class I posted my notes for those in team FamilyLearn to learn from. At the end of my notes I wrote a quick review of what I thought on the lecture and then I thought nothing more of it. I guess I had mentioned that I thought that Phil is a great teacher but that he “rambled” a little when he was asked how a blog can promote a product. Unknown to me Phil found my entry and quickly responded. Soon after Phil had commented on my blog and linked to me, my hits skyrocked on analytics (well for a blog that has been up only a week). I suppose you could say that my comment was contraversial and that is why it worked so well. […]

]]> By: Anonymous http://jeffreyharmon.net/2006/09/21/internet-marketing-457-paul-allen-how-to-start-a-blog/#comment-8 Anonymous Tue, 26 Sep 2006 20:05:52 +0000 http://jeffreyharmon.net/2006/09/21/internet-marketing-457-paul-allen-how-to-start-a-blog/#comment-8 ]]> By: Jeff Harmon http://jeffreyharmon.net/2006/09/21/internet-marketing-457-paul-allen-how-to-start-a-blog/#comment-6 Jeff Harmon Sat, 23 Sep 2006 00:49:49 +0000 http://jeffreyharmon.net/2006/09/21/internet-marketing-457-paul-allen-how-to-start-a-blog/#comment-6 Come to think of it, I think they did ask, “how do I use a blog to sell a product?” Thanks for the comment. Oh, and sorry about spelling your name wrong (if you look above you will see I spelled it correctly about half the time :) Come to think of it, I think they did ask, “how do I use a blog to sell a product?” Thanks for the comment. Oh, and sorry about spelling your name wrong (if you look above you will see I spelled it correctly about half the time :)

]]> By: Phil Windley http://jeffreyharmon.net/2006/09/21/internet-marketing-457-paul-allen-how-to-start-a-blog/#comment-2 Phil Windley Fri, 22 Sep 2006 00:34:19 +0000 http://jeffreyharmon.net/2006/09/21/internet-marketing-457-paul-allen-how-to-start-a-blog/#comment-2 Actually, I don't remember many questions about how a blog will bring business. They were more along the lines of "how do I use a blog to sell a product?" Those are two VERY different questions. I don't think you can sell a product with a blog by just blogging about the product. Doesn't work. People will tune it out. Read Naked Conversations... Blogs bring business in a number of ways...not the least of which is that they are a great way of conversing with customers and that's where marketing begins. The problem is that most "marketing" knowledge was developed in a broadcast world and it's just not appropriate for blogs. As an aside, my name is spelled "Windley" with no "h". Cheers... Actually, I don’t remember many questions about how a blog will bring business. They were more along the lines of “how do I use a blog to sell a product?” Those are two VERY different questions.

I don’t think you can sell a product with a blog by just blogging about the product. Doesn’t work. People will tune it out. Read Naked Conversations…

Blogs bring business in a number of ways…not the least of which is that they are a great way of conversing with customers and that’s where marketing begins.

The problem is that most “marketing” knowledge was developed in a broadcast world and it’s just not appropriate for blogs.

As an aside, my name is spelled “Windley” with no “h”.

Cheers…

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