Yesterday in Paul Allen’s internet marketing class a man came in and explained that when he learned that CleanFlicks and CleanFilms, and the others like them were going out of business, he went and looked for a couple of movies that he wanted. He couldn’t find them in his local store. He began calling around for it. Then he had an ingenious idea. He put together a bunch of money and bought out all the inventory of over 50 stores! He is now selling the edited DVD’s online. He has already sold over 600 titles in this project already! Unreal.

This guy (sorry, I didn’t write down his name) now has a complete monopoly. Yet, he is selling them all for $9.95 or less. Not only that, but there is a major scarcity! To maximize the leverage of supply and demand, I would create an Ebay store, and begin auctioning the movies off then I would drive traffic to the store by Pay-Per-Clicks and a couple of press releases on campuses, on the evening News, on KSL, pretty much everywhere I could. I know that if I was in a situation and there was only one edited: Gladiator, or Shawshank Redemption, or BraveHeart, or Last of the Mohicans, I would pay some significant cash for that movie. Add in the auctioning power of Ebay and you will multiply your revenues by 2 fold.

He was in our internet marketing class to find a couple of students who would like to manage his pay-per-click campaigns. He would pay the student until the campaign was over and he would give all the edited FREE movies we want! I almost jumped out of my chair. I had to calm myself down and remember that I am already so swamped with preparations to launch the new iMemoryBook system that I could never effectively add another item to my to do list. Dang…I remember thinking when I first saw the announcement of all these stores going out of business, “Man it would be smart to buy a bunch of these and resale them.” Although I never really seriously considered buying a bunch of these DVD’s I did consider investing a chunk of savings into Google’s IPO, and Vulcan’s IPO (all of these would be fantastic investments). I chickened out on each of them. The only time I have jumped at a great opportunity was when I jumped on with FamilyLearn, which I am certain will pay off sooner than later.

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