Today I noticed that Skype has a service for your mobile phone. At this point it only runs on windows PC, makes me wish I had got the Windows version of the Treo. This means you can make free calls to anyone else on Skype, anywhere in the world with your Windows Mobile Pocket PC device, whenever you have a high speed WiFi internet connection. The only thing is that you still have to pay for your mobile internet service. But let me explain how I think we will all have FREE cell phone service in the next few years.

Last Thursday Paul Allen told us that it won’t be long before everyone in the US has access to a FREE WiFi internet connection. Google and others are already giving WiFi internet connections for free in select cities. Also, it seems that each day in my MarketingVOX news letters I see a new Mobile phone advertising service popping up. New services like Pay-Per-Call instead of just pay-per-click (ie. You use your mobile internet phone service to search for a tow truck while you are stranded on the side of the road. Your search engine uses the GPS system in your phone, finds the towing company closest to you and places an ad at the top of your search. You click your ad and your phone automatically calls the towing company.). It won’t be long before a mobile phone service provider disrupts the entire cell phone industry and offers all ad based cell phone service.

Skype’s tag line is, “The whole world can talk for free”. It might just be a dream of mine, but I can’t wait for the day when I don’t have to call Sprint and argue with them about confusing, infuriating, phone bills. No more overages, no more $.10, 60 character limited, text messages, and no more proration.  Freedom from the clutches of the likes of those cell phone giants.

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