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I just thought I would mention after reading the comments about the upcoming BYU Football came. Everyone keeps saying that the game is up in the air. I disagree, this game was done before it even begins. I will be dissappointed if University of Utah even comes close to winning this game.

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iMemoryBook is currently one of just a few companies running on Amazon’s EC2 limited BETA server system and Amazon’s S3 System. Using EC2 and S3 means that iMemoryBook can handle virtually unlimited growth.

This means that when iMemoryBook takes off we will not get crushed by all the traffic. I will leave it up to Duane to explain a little more about the technical end of iMemoryBook.

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On Wednesday the 15^th of this month, we released the brand spanking new iMemoryBook! Everything you need to collaborate with family and friends to turn your memories and photos into a beautiful book.

Here are 10 reasons why iMemoryBook is the best Christmas gift ever:

1. iMemoryBooks are about you, about mom, about anyone – You can make an iMemoryBook about almost thing or anyone.
2. iMemoryBooks are unique - When was the last time you had someone give you a hardbound book about you?
3. iMemoryBooks are collaborative – Your entire family can work on an iMemoryBook at one time. Everyone from their own home internet connection.
4. iMemoryBooks last forever (or at least a very long time) - For generations to come your posterity will be able to learn about who you are.
5. iMemoryBooks can’t be destroyed – House-fires? Floods? Natural Disasters? Terrorists? Kids or Siblings? Not to worry. Your memories and photos are now perpetually secured on multiple servers.
6. iMemoryBooks are completely customizable – Your Cover, Your Memories, Your Book. There are literally 10s of thousands of combinations to customize your iMemoryBook. No two iMemoryBooks look alike.
7. iMemoryBooks can be big or small – Your iMemoryBook can be 5 pages long or 460 pages long.
8. iMemoryBooks are quality – These are no cheap PhotoBooks. Your iMemoryBook will be professionally bound with a double-fan adhesive, library binding.
9. 10. iMemoryBooks will lift you in the most difficult of times - “God gave us memories, that we might have June roses in the December of our lives.” -James Barrie
10. MemoryBooks are affordable: The system is FREE to use. You only pay when you publish.
    Our publishing pricing structure is simple:

• $1 per color page
• $0.15 per black and white page
• Hard bindings starting at $12 (i.e. Leather and other premium quality covers are more)

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Unbeknown to me, Ben and I both applied for Amazon’s new ClickRiver limited beta within minutes after its release announcement. My application must have been moments sooner than Ben’s because my application got accepted into ClickRiver’s limited beta just three days later. iMemoryBook can now advertise on Amazon.com!

After using ClickRiver, I thought that I would let you know a couple of my initial thoughts on ClickRivers pros and cons:

Pros:

• With ClickRiver, marketers now have a 4^th huge advertising median (other three: Google, Yahoo, and MSN) that will be affordable to businesses of any size.
• ClickRiver is simple and easy to use.
• ClickRiver has a Keyword suggestion tool I haven’t seen on Google, Yahoo, or MSN: You can type in one of your competitors URL’s , for example I typed in MyFamily.com:

Then you can just select with keywords you would like to bid on.

• We are most excited to test targeted keyword sets that are related to the millions of Amazon books relevant to iMemoryBook’s content .

Cons:

• ClickRiver doesn’t have the ability to insert dynamic keywords.
• ClickRiver will not advertise your product unless the search bar was used. This means that if someone is only browsing Amazon through the menu, your ad will not come up; even if they browse through what would otherwise be relevant keywords.

When it comes to usability in the pay-per-click marketing world, here are our rankings:

1. Microsoft Adcenter
2. Amazon ClickRiver
3. Google Adwords
4. Yahoo Search Marketing (after using the others, Yahoo feel like a dinosaur, I hope they release their new site to the public soon)

We will report on how they produce later.

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Blendtec had put together some more viral videos. Here is the best one of the bunch. Today they have been featured on YouTube. Daniel said that today in his advertising class, here at BYU, they showed some of these Blendtec videos. His professor said that Blendtec has had more than 10,000 hits on their website from this video. I am guessing that is an older number, but regardless, 10,000 hits! His professor said that we might see the day when these videos completely take over TV advertising. Anyone who is getting in and learning this form of advertising right now will be paid well for their time.

I have been compiling a list of ideas for iMemoryBook and pyxlin’ viral videos. I am excited to try them out.

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I want a blender that can liquefy marbles and chop up garden rakes, don’t you?

Here is a company right here in Orem Utah called Blendtec. They have created some of the most ingenious viral video ads I have seen thus far. There is no doubt in my mind that these ads will be some of the best spent time Blendtec has ever used. Kudos to Blendtec.

There are three reasons why these videos will be so viral.

1. They are fun. I have already shared them with like ten friends and family members.
2. They are unique. I haven’t seen this before on YouTube.
3. They don’t forget the product. Next time I shop for a blender, there is no doubt in my mind that I will look into Blendtek.

Can you imagine how much these videos would have cost to put on paid TV programing. They would probably be successful there too, but this is little to no cost.

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Early this week I decided to try an experiment with Digg.com. I went through all my posts and picked out the ones that felt others would most like to read. Then I posted each and every one of them on Digg. In the next 24 hours my traffic skyrocketed 10 times my normal! Here are 10 things I have learned to get more traffic to your Digg post.

1. Make a profile. You are always a more trusted source if people know who you are
2. Build a Digg network. Find people who think and digg like you and then make them your friends.
3. Email your Digg link to your mom and your friends. Tell them to come and digg your story right at the beginning. 10 digs will go a long way to pushing through the popularity barrier.
4. Respond to your comments. People like to know you are listening to them. Just like when you are blogging you will learn by creating a conversation. Comments attract comments.
5. Be controversial. Controversy always sells.
6. Integrate digging into your site. This means you can be dugg by people without them even leaving your blog or website.
7. Post valuable content. I put in an article about my Apple MacBook, and it got loads of traffic, yet it didn’t get dugg much because it wasn’t well written.
8. Use “Digg Spy” to learn what people are digging. If you just spend a couple of minutes on “Digg Spy”, you will learn very quickly what kind of keywords, topics, and trends are hot on digg.
9. Post a lot. You know what you would like to read. Just post it, you never know what will catch on. Also you don’t have to feel bad about posting rotten material because it will just get buried immediately anyway. In the mean time you will learn what is worth your while.
10. Timing matters. To get the most time exposure you are best to post at times when others aren’t posting as much. I have found more success if I post early in the morning. I think this is because the majority of posts come late at night while a ton of readers come in the morning. This gives your post more time before it is shoved out by other posts.

Here are a couple of other articles that might give you some more ideas on how to get dugg. “Top 7 ways to get a useless article dugg” or “top ten ways to get dugg”.

What is Digg? Digg is a user driven social content website. Ok, so what the heck does that mean? Well, everything on digg is submitted by the digg user community (that would be you). After you submit content, other digg users read your submission and digg what they like best. If your story rocks and receives enough diggs, it is promoted to the front page for the millions of digg visitors to see.

What can you do as a digg user? Lots. Every digg user can digg (help promote), bury (help remove spam), and comment on stories… you can even digg and bury comments you like or dislike. Digg also allows you to track your friends’ activity throughout the site — want to share a video or news story with a friend? Digg it! See source for this information.

To digg this post click here.