Archive for November, 2006

by Jeff Harmon
on Nov 25th, 2006

Utah vs BYU

I just thought I would mention after reading the comments about the upcoming BYU Football came. Everyone keeps saying that the game is up in the air. I disagree, this game was done before it even begins. I will be dissappointed if University of Utah even comes close to winning this game.

by Jeff Harmon
on Nov 21st, 2006

Amazon EC2 and iMemoryBook - The best of buds

iMemoryBook is currently one of just a few companies running on Amazon’s EC2 limited BETA server system and Amazon’s S3 System. Using EC2 and S3 means that iMemoryBook can handle virtually unlimited growth.

This means that when iMemoryBook takes off we will not get crushed by all the traffic. I will leave it up to Duane to explain a little more about the technical end of iMemoryBook.

by Jeff Harmon
on Nov 17th, 2006

iMemoryBooks for Christmas

On Wednesday the 15th of this month, we released the brand spanking new iMemoryBook! Everything you need to collaborate with family and friends to turn your memories and photos into a beautiful book.

Here are 10 reasons why iMemoryBook is the best Christmas gift ever:

  1. iMemoryBooks are about you, about mom, about anyone – You can make an iMemoryBook about almost thing or anyone.
  2. iMemoryBooks are unique - When was the last time you had someone give you a hardbound book about you?
  3. iMemoryBooks are collaborative – Your entire family can work on an iMemoryBook at one time. Everyone from their own home internet connection.
  4. iMemoryBooks last forever (or at least a very long time) - For generations to come your posterity will be able to learn about who you are.
  5. iMemoryBooks can’t be destroyed – House-fires? Floods? Natural Disasters? Terrorists? Kids or Siblings? Not to worry. Your memories and photos are now perpetually secured on multiple servers.
  6. iMemoryBooks are completely customizable – Your Cover, Your Memories, Your Book. There are literally 10s of thousands of combinations to customize your iMemoryBook. No two iMemoryBooks look alike.
  7. iMemoryBooks can be big or small – Your iMemoryBook can be 5 pages long or 460 pages long.
  8. iMemoryBooks are quality – These are no cheap PhotoBooks. Your iMemoryBook will be professionally bound with a double-fan adhesive, library binding.
  9. 10. iMemoryBooks will lift you in the most difficult of times - “God gave us memories, that we might have June roses in the December of our lives.” -James Barrie
  10. MemoryBooks are affordable: The system is FREE to use. You only pay when you publish.
    Our publishing pricing structure is simple:
  • $1 per color page
  • $0.15 per black and white page
  • Hard bindings starting at $12 (i.e. Leather and other premium quality covers are more)

Unbeknown to me, Ben and I both applied for Amazon’s new ClickRiver limited beta within minutes after its release announcement. My application must have been moments sooner than Ben’s because my application got accepted into ClickRiver’s limited beta just three days later. iMemoryBook can now advertise on Amazon.com!

After using ClickRiver, I thought that I would let you know a couple of my initial thoughts on ClickRivers pros and cons:

Pros:

  • With ClickRiver, marketers now have a 4th huge advertising median (other three: Google, Yahoo, and MSN) that will be affordable to businesses of any size.
  • ClickRiver is simple and easy to use.
  • ClickRiver has a Keyword suggestion tool I haven’t seen on Google, Yahoo, or MSN: You can type in one of your competitors URL’s , for example I typed in MyFamily.com:

Then it will give you all the keywords that they have on their homepage

Then you can just select with keywords you would like to bid on.

  • We are most excited to test targeted keyword sets that are related to the millions of Amazon books relevant to iMemoryBook’s content .

Cons:

  • ClickRiver doesn’t have the ability to insert dynamic keywords.
  • ClickRiver will not advertise your product unless the search bar was used. This means that if someone is only browsing Amazon through the menu, your ad will not come up; even if they browse through what would otherwise be relevant keywords.

When it comes to usability in the pay-per-click marketing world, here are our rankings:

  1. Microsoft Adcenter
  2. Amazon ClickRiver
  3. Google Adwords
  4. Yahoo Search Marketing (after using the others, Yahoo feel like a dinosaur, I hope they release their new site to the public soon)

We will report on how they produce later.

by Jeff Harmon
on Nov 9th, 2006

Blending up some more viral videos

Blendtec had put together some more viral videos. Here is the best one of the bunch. Today they have been featured on YouTube. Daniel said that today in his advertising class, here at BYU, they showed some of these Blendtec videos. His professor said that Blendtec has had more than 10,000 hits on their website from this video. I am guessing that is an older number, but regardless, 10,000 hits! His professor said that we might see the day when these videos completely take over TV advertising. Anyone who is getting in and learning this form of advertising right now will be paid well for their time.

I have been compiling a list of ideas for iMemoryBook and pyxlin’ viral videos. I am excited to try them out.

by Jeff Harmon
on Nov 4th, 2006

Viral Videos with Blendtec Blenders

I want a blender that can liquefy marbles and chop up garden rakes, don’t you?

Here is a company right here in Orem Utah called Blendtec. They have created some of the most ingenious viral video ads I have seen thus far. There is no doubt in my mind that these ads will be some of the best spent time Blendtec has ever used. Kudos to Blendtec.

There are three reasons why these videos will be so viral.

  1. They are fun. I have already shared them with like ten friends and family members.
  2. They are unique. I haven’t seen this before on YouTube.
  3. They don’t forget the product. Next time I shop for a blender, there is no doubt in my mind that I will look into Blendtek.

Can you imagine how much these videos would have cost to put on paid TV programing. They would probably be successful there too, but this is little to no cost.

by Jeff Harmon
on Nov 4th, 2006

10 smart ways to get dugg on Digg

Early this week I decided to try an experiment with Digg.com. I went through all my posts and picked out the ones that felt others would most like to read. Then I posted each and every one of them on Digg. In the next 24 hours my traffic skyrocketed 10 times my normal! Here are 10 things I have learned to get more traffic to your Digg post.

  1. Make a profile. You are always a more trusted source if people know who you are
  2. Build a Digg network. Find people who think and digg like you and then make them your friends.
  3. Email your Digg link to your mom and your friends. Tell them to come and digg your story right at the beginning. 10 digs will go a long way to pushing through the popularity barrier.
  4. Respond to your comments. People like to know you are listening to them. Just like when you are blogging you will learn by creating a conversation. Comments attract comments.
  5. Be controversial. Controversy always sells.
  6. Integrate digging into your site. This means you can be dugg by people without them even leaving your blog or website.
  7. Post valuable content. I put in an article about my Apple MacBook, and it got loads of traffic, yet it didn’t get dugg much because it wasn’t well written.
  8. Use “Digg Spy” to learn what people are digging. If you just spend a couple of minutes on “Digg Spy”, you will learn very quickly what kind of keywords, topics, and trends are hot on digg.
  9. Post a lot. You know what you would like to read. Just post it, you never know what will catch on. Also you don’t have to feel bad about posting rotten material because it will just get buried immediately anyway. In the mean time you will learn what is worth your while.
  10. Timing matters. To get the most time exposure you are best to post at times when others aren’t posting as much. I have found more success if I post early in the morning. I think this is because the majority of posts come late at night while a ton of readers come in the morning. This gives your post more time before it is shoved out by other posts.

Here are a couple of other articles that might give you some more ideas on how to get dugg. “Top 7 ways to get a useless article dugg” or “top ten ways to get dugg”.

What is Digg? Digg is a user driven social content website. Ok, so what the heck does that mean? Well, everything on digg is submitted by the digg user community (that would be you). After you submit content, other digg users read your submission and digg what they like best. If your story rocks and receives enough diggs, it is promoted to the front page for the millions of digg visitors to see.

What can you do as a digg user? Lots. Every digg user can digg (help promote), bury (help remove spam), and comment on stories… you can even digg and bury comments you like or dislike. Digg also allows you to track your friends’ activity throughout the site — want to share a video or news story with a friend? Digg it! See source for this information.

To digg this post click here.

If you have had any other ideas that have been successful I would love to hear them.

by Jeff Harmon
on Nov 2nd, 2006

Gay Marriage - Unequal Rights

The gay marriage debate rages on the airwaves and in the court rooms. It is fought on the premise of equal protection, freedom, and the pursuit of happiness. The misconception is in thinking that gay unions are equal to heterosexual unions and that opposition to gay marriage is equal to the discrimination of race. Even films such as Remember the Titans, a movie picture about American football and racism, throws in a clip of a young quarterback kissing one of his unsuspecting team mates in the locker room creating an underlying parallel between racism of the 1960s and homosexuals in the late 90’s. Throughout several months I have watched closely the unfolding events, mostly interested in the opinions and views of the country as they began a battle that may not end in this life time. It is a subject that is stirring our country to its very foundation—the family. Patrick Henry, one of the founders of the United States of America, wisely said, “I have but one lamp by which my feet are guided, and that is the lamp of experience. I know of no way of judging of the future but by the past.”(Henry) The ceremonial covenant of marriage historically precedes government involvement. Marriage ceremonies have always been religious in nature, Christian, Jewish, Islamic or Pagan alike. There have always been sexual or physical lovers where marriage has no part. Though romantic love is most certainly a desirable part of marriage, marriage is not, and never has been at its roots, about romantic love. Marriage at its core is about commitment, lifelong love, and most importantly posterity. 

The primary thrust of the gay agenda is to redefine marriage as simply a committed relationship between two romantically in love individuals. Then it simply becomes an equal protection issue and the gay couple argues they are being discriminated against for a relationship that they claim holds equal commitment and value to the heterosexual relationship. This argument breaks down because it ignores posterity and procreation. Children, in the eyes of history and the eyes of the state, are what differentiate the marriage arrangement from all other consensual adult arrangements. The state has always had a keen interest in the bearing and up bringing of children. Indeed that is why the state got in the business of registering and recognizing marriage in the first place. You don’t see the state registering and giving state benefits to boyfriends and girlfriends or to cohabiting couples. The state does, however, afford special benefits to single parents. In both marriage and parenthood the central interest of the state is the same—children. Now the gay community will argue that they can raise children as well–or better–than the next couple. They will hold up “poster child” examples of gay couples in supposed happy and financially secure situations raising children. I could go into studies illustrating the psychological and social damage on children brought on by gay parenting, but I will focus on the legal and historical aspects of this subject. 

The very point, both legally and historically, is that the natural family would continue whether the government or science got involved or not. On the other hand, the gay family can only exist as a product of government and modern science. Children, the primary interest of the state, come to gay families only by means of legal adoption (a function of the law and state) and by artificial insemination, or some other form of surrogate parentage combined with adoption. These means of formulating the gay family are only realized through science and the law. It is very clear that there is no natural procreative ability between homosexual partners. The procreative ability between heterosexual couples is by contrast perfectly natural, and dates back to the start of known history. Thus, we see that a gay relationship is not naturally equal to a heterosexual relationship. 

The opening statement of the Constitution proclaims that people are endowed with certain unalienable rights, and among these are “life liberty and the pursuit of happiness” (Constitution). The great enlightenment thinker John Locke called this natural law. He believed that natural law was not a creation or product of the state, but was to be protected by the state as these are the natural rights of all men inseparably connected to being human (Locke). Accordingly, without need of a secular description, it is boldly inscribed in our courthouses, on our currency, throughout our capitals; as also it is clearly written in the Declaration of Independence, Pledge of Allegiance, and the Constitution; including its oration by the vast majority of the Presidents of the United States, that we are endowed with these rights by God. Homosexuals may argue that they are in the pursuit of liberty and happiness; yet there is no logical means by which they are naturally in the pursuit of life. Indeed we may argue that the gay movement by its very nature is a movement in pursuit of death, its own extinction, for without the intervention of the state and modern science, homosexuality results in the termination of posterity. Thus, from the perspective of science and state we can see that the union of man, women, with their resulting children, and the gay union are polar opposites both in origin and fruit. Any argument to the contrary is hollow and irrational sophistry. The married union and the gay union should be treated unequally because they are unequal. What the homosexual cause is essentially arguing is that they should be given special preferences. They are debating for equal benefits where their relationships are unequal in importance to the future of society. 

 

Inasmuch as posterity is of sufficient importance to the future of the state, the government has always made efforts to encourage the creation of natural families. The bearing and upbringing of children is, by its own nature, economically inefficient in the rules of commerce. If someone has less children they have more time to produce and can consume more goods, more vacations, more cars, more toys, and more clothes with much less effort. Having a family does not have a commercially quantifiable reward. Many place the argument that having children increases responsibility and denies individuals material comforts. This is true, and within the strict terms of money, it is more beneficial to not raise a family. The government has always understood this and has architected policy to counterbalance the natural disincentives to bringing children into life. They did this by getting in to the marriage business and creating special tax break incentives, public education, inheritance laws, and other mechanisms to encourage the responsible upbringing of children. In other words, the upbringing of our future.  

The gay marriage movement is demanding the same perks and benefits and the same recognition as the natural family, even though they have no direct natural connection to the benefits that the natural family provides to the state. In effect what they are asking for is plainly benefits with no responsibility to shoulder the cost. On the whole the gay community does not raise children; those that do are the exception and not the norm (Dailey). The gay lifestyle is an individualistic lifestyle and as previously illustrated, by its very nature does not work to create families. We soon understand President Bush’s concerned statement on marriage, “After more than two centuries of American jurisprudence, and millennia of human experience, a few judges and local authorities are presuming to change the most fundamental institution of civilization. Their actions have created confusion on an issue that requires clarity.”(Bush)  

And so we have a real quandary and problem in that the positions on both sides of the argument, when distilled, can never be reconciled. Most of those against gay marriage have more traditional morals and find at the seed of their thinking an unwavering belief in God. In short, they believe homosexuality is sin. If the gay marriage movement succeeds, there will be no place for this type of religious adherent in public life. Because gays have radically and erroneously framed this debate as it were a repetition of the civil rights movements, once the right is gained, there will be no middle ground. If little Johnny goes to school and tells his teacher during health class that his dad and mom told him that for a man to be with another man is a sin abhorrent before God his parents will be labeled as intolerant and hateful bigots. Then the “open minded” officials of the system would be required by law to recognize and teach Jimmy that gay unions are normative and healthy as an alternative to traditional marriage. If the state recognizes gay marriage the secular responsibility of the government will be to socialize and shape the opinions in the minds of its citizens, particularly the children.  

Legally and logically there can be no compromise. This is in fact the very objective of the gay movement, to overturn years of “prejudice” just as the civil rights movement did 40 years ago. And yet this has nothing to do with civil rights. It is about destroying a person’s notion of evil. It is about overturning all sense of right and wrong; and for most no discussion about good and evil in America can be separated from God and religion. I believe a successful gay marriage movement will logically bring about, in time, the greatest period of religious discrimination in the history of our country. The costs to society of recognizing gay marriage are frightening and incalculable. It will only bring about minimal and unwarranted benefits to only a fraction of the people in this country. In fact, one might argue that it will not ever benefit the gays, in that it will only perpetuate the culture of victimization and seek to undermine the power of constitutional law. I ask two questions: are you ready to pay the social and cultural price? Are you ready to see the expansion of benefits for a few rip at the fabric of freedom? For all of our sakes, I hope not. I will not pay that price.  

Note: I was reading some comments on Digg.com today and it brought this article that I wrote to mind. I decided that it would do more good on here than just sitting in a file. I wrote the article in school about two years ago. Over the past two years my arguments on behalf of traditional marriage have shifted from a focus on tax breaks to the argument of moral justification. As long as the majority of the populace of this country believes that it is immoral to practice homosexuality, then there is absolutely no reason for its citizens to morally sanction gay marriage with their laws. This is at the core of what the homosexual movement really wants, for the laws of the United States and the world to justify their actions. They can practice homosexuality. We cannot legally do anything to stop the private practice of homosexuality. We can be great neighbors and treat each other accordingly. But when it comes to creating and redefining laws to sanction gay marriage, we cannot and should not stand for it.  

So what do you think? Give me your thoughts. I will respond to each comment.
Works Cited  

Henry, Patrick. “Give Me Liberty or Give me Death”. Liberty Online Index. 1999. 1 Feb 2004“The Constitution of the United States of America.” Legal Information Institute 14 Mar. 1993. 1 Feb 

Locke, John. Second Treatise of Government. NY, Hackett Publishing, 1990
Dailey, Timothy PhD. “Homosexual Parenting: Placing children at risk.” Orthodoxy Today 14 Mar. 2004. 5 Feb. 2004 

http://www.boston.com/news/nation/washington/articles/2006/10/26/bush_defines_marriage_as_man_and_woman/?rss_id=Boston.com+%2F+News 

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