by Jeff Harmon
on Jan 3rd, 2007

Marketing Lesson from Amazon.com

A while ago I wrote a little report on Amazon’s new ad system ClickRiver.

Today we received a gift in the mail from ClickRiver, the new pay-per-click ad system for Amazon. They gave us Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss (I wonder if they noticed that every time I write it is a grammatical and punctuation nightmare). The book is Amazon’s way of saying “thank you” for FamilyLearn’s participation in the BETA release of ClickRiver. How fantastic is that!

I can tell they are working very hard over at ClickRiver. We can all learn a lesson from this gift.

Digg!

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