by Jeff Harmon
on Feb 8th, 2007
on Feb 8th, 2007
How to get Mormons to watch your movie.
My 13 year old sister sent me an email notifying me of the movie “Amazing Grace”. It is not an LDS (mormon) film, but LDS President Hinckley and the first presidency all watched it! Read this:
It isn’t often that LDS President Gordon B. Hinckley gets to go to the movies, but there he was Thursday night, taking his reserved seat with an unobstructed view of the big screen.
The hushed crowd at the Gateway Theaters in Salt Lake City rose to their feet as the 96-year-old Mormon leader walked slowly in, but he laughed and said, “Sit down.”
Hinckley and Thomas S. Monson, his counselor in the church’s governing First Presidency, about half of the 12 apostles, their families, friends, filmmakers, entertainers and community leaders, filled the large theater for a free screening of “Amazing Grace.” Click here to read the whole story
The hushed crowd at the Gateway Theaters in Salt Lake City rose to their feet as the 96-year-old Mormon leader walked slowly in, but he laughed and said, “Sit down.”
Hinckley and Thomas S. Monson, his counselor in the church’s governing First Presidency, about half of the 12 apostles, their families, friends, filmmakers, entertainers and community leaders, filled the large theater for a free screening of “Amazing Grace.” Click here to read the whole story
Here is a link to watch the trailer if you have not already seen it: Click here to watch the trailer.
So it comes out on the 23 of this month. As far as I can tell this is a grass roots marketing Campaign. I can tell you. Whoever was smart enough to get the leaders of the LDS church to watch this was brilliant. I am guessing that move alone will bring in a couple hundred thousand customers.
There I go, turning it into a marketing thing. The movie looks fantastic, I will be there on opening day.
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