Archive for 2007

Marketing Lesson from Amazon.com

Wednesday, January 3rd, 2007

A while ago I wrote a little report on Amazon’s new ad system ClickRiver.

Today we received a gift in the mail from ClickRiver, the new pay-per-click ad system for Amazon. They gave us Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss (I wonder if they noticed that every time I write it is a grammatical and punctuation nightmare). The book is Amazon’s way of saying “thank you” for FamilyLearn’s participation in the BETA release of ClickRiver. How fantastic is that!

I can tell they are working very hard over at ClickRiver. We can all learn a lesson from this gift.

Boise State - The Play that could kill the BCS

Tuesday, January 2nd, 2007

“How bout dem Broncos! david slew goliath yeeeah baby!” This is a text message I received from my friend in Boise immediatly after the Boise State vs Oklahoma Tostidos bowl game last night.

During the game they mentioned that the Governor of Idaho (my birth place and home state) was at the game and said, “This game is the biggest thing to hit Idaho since the potato.”

It was fun to see Idaho potato commercials on timeouts. I also noticed that 20 of the team members are from Idaho.
I have never seen a better game. Here is the Boise State winning play, that I believe, could be the end of the BCS bowls and the beginning of a much needed playoff system.

My favorite play of the game was on 4 down and 18 for Boise State. It was do or die and Boise did it with 7 seconds left to the game! Here is a clip of all the highlights from the last 2 minutes of the game.

Will this Boise State game be able to turn the tide toward a playoff system? What do you think? I would love to know what you think and why.


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