Archive for the ‘internet marketing’ Category

Viral Videos with Blendtec Blenders

Saturday, November 4th, 2006

I want a blender that can liquefy marbles and chop up garden rakes, don’t you?

Here is a company right here in Orem Utah called Blendtec. They have created some of the most ingenious viral video ads I have seen thus far. There is no doubt in my mind that these ads will be some of the best spent time Blendtec has ever used. Kudos to Blendtec.

There are three reasons why these videos will be so viral.

  1. They are fun. I have already shared them with like ten friends and family members.
  2. They are unique. I haven’t seen this before on YouTube.
  3. They don’t forget the product. Next time I shop for a blender, there is no doubt in my mind that I will look into Blendtek.

Can you imagine how much these videos would have cost to put on paid TV programing. They would probably be successful there too, but this is little to no cost.

10 smart ways to get dugg on Digg

Saturday, November 4th, 2006

Early this week I decided to try an experiment with Digg.com. I went through all my posts and picked out the ones that felt others would most like to read. Then I posted each and every one of them on Digg. In the next 24 hours my traffic skyrocketed 10 times my normal! Here are 10 things I have learned to get more traffic to your Digg post.

  1. Make a profile. You are always a more trusted source if people know who you are
  2. Build a Digg network. Find people who think and digg like you and then make them your friends.
  3. Email your Digg link to your mom and your friends. Tell them to come and digg your story right at the beginning. 10 digs will go a long way to pushing through the popularity barrier.
  4. Respond to your comments. People like to know you are listening to them. Just like when you are blogging you will learn by creating a conversation. Comments attract comments.
  5. Be controversial. Controversy always sells.
  6. Integrate digging into your site. This means you can be dugg by people without them even leaving your blog or website.
  7. Post valuable content. I put in an article about my Apple MacBook, and it got loads of traffic, yet it didn’t get dugg much because it wasn’t well written.
  8. Use “Digg Spy” to learn what people are digging. If you just spend a couple of minutes on “Digg Spy”, you will learn very quickly what kind of keywords, topics, and trends are hot on digg.
  9. Post a lot. You know what you would like to read. Just post it, you never know what will catch on. Also you don’t have to feel bad about posting rotten material because it will just get buried immediately anyway. In the mean time you will learn what is worth your while.
  10. Timing matters. To get the most time exposure you are best to post at times when others aren’t posting as much. I have found more success if I post early in the morning. I think this is because the majority of posts come late at night while a ton of readers come in the morning. This gives your post more time before it is shoved out by other posts.

Here are a couple of other articles that might give you some more ideas on how to get dugg. “Top 7 ways to get a useless article dugg” or “top ten ways to get dugg”.

What is Digg? Digg is a user driven social content website. Ok, so what the heck does that mean? Well, everything on digg is submitted by the digg user community (that would be you). After you submit content, other digg users read your submission and digg what they like best. If your story rocks and receives enough diggs, it is promoted to the front page for the millions of digg visitors to see.

What can you do as a digg user? Lots. Every digg user can digg (help promote), bury (help remove spam), and comment on stories… you can even digg and bury comments you like or dislike. Digg also allows you to track your friends’ activity throughout the site — want to share a video or news story with a friend? Digg it! See source for this information.

To digg this post click here.

If you have had any other ideas that have been successful I would love to hear them.

The Coke and Mentos experiment

Monday, October 30th, 2006

Just thought I would remind my two or three readers :) that the fun new Coke video is out today. Just click here to see 251, two liter-bottles of diet coke and 1506 mentos explode in a fantastic fashion. Their last experirment had 6 million viewers, it will be interesting to see how many this video has.

Brainiacs on YouTube and the future of education.

Monday, October 30th, 2006

Yesterday my roommate introduced me to a video on YouTube called Brainiac Alkali Metals. It is a video of a British fellow, from UK Sky One series Brainiac, using Alkali Metals and water to make experimental explosions. My roommates dad, who is a highly respected chemistry professor here at Brigham Young University (BYU), is using this video in his class today. If you search for “braniacs” on YouTube, you will find a number of their videos, all of which are really entertaining. You will also notice how many times each video has been viewed, this one on Alkali Metals has been viewed 38,000 times in 3 months! All you would need is a group discussion after viewing this video, and a quiz to jog your memory, then you would never forget the things taught about alkali metals in this video.

I just keep thinking that between, Wikipedia, Project Gutenberg, online news sources, YouTube, and a growing multitude of other fantastic educational sources online; we have all the keys needed to learn just about anything we want these days. From private schools, to home schooling, to the public school system, to our current advanced education system, there is an incredible need for better, less expensive (in tuition for private schools, but in the absurdly high taxes for public schools, and grants for college), educational recourses in this country. The business world is quickly latching onto the principles of the internet; but, now with this plethora of great online educational recourses in this world, how might we optimize education, give parents the time they desperately need with their children, and create a more competitive educational system?

Viral Videos, even Coke-a-Cola is catching the vision

Thursday, October 26th, 2006

Coke-a-Cola recently jumped into the ad world of viral videos. There are two men; one of them looks like he is in his 30’s, the other is older, who are taking Mento’s candies and putting them in Diet Coke bottles. I guess there is a chemical reaction that makes the coke bubble and even explode. Click here to see the video. It reminds me of the paper miche volcanoes I made a as a kid. I would put vinegar, red with food coloring, and baking soda into the manmade mountain and watch as it erupted. I think this Diet Coke and Mentos idea will be one of my next date activities, we can have a Diet Coke war.

The fact that Google just purchased YooTube for a whopping $1.65 billion dollars tells me that this viral video market still had a lot of room to grow. Paul Allen explained in class that right now GooTube and others are not crowded, but in a year they will be. Right now is the time to get in on this market. If I can convince the others at FamilyLearn to use the recourses to do it, I would really like to experiment with some different cheap viral videos. Daniel would be perfect for the Job. The hard part is going to be making iMemoryBook funny.

Experimenting with Digg.com

Wednesday, October 25th, 2006

Lately I have been spending some time placing blog entries on digg.com. Today I decided to try and put our FamilyLearn press release about the Funeral Home market on Digg. I was so focused on putting in the most searched keywords that I failed to brand iMemoryBook. That is a big no, no. You should always have your product in your title. Then if they don’t even ready your article they will at least read your title and see who you are. Anyway I hope that at some point I will put something on Digg that just takes off.

Are there any tricks to making something move to the top on Digg? Do you have any ideas?

Soliciting quality comments on your blog

Tuesday, October 24th, 2006

One of the things we are graded on in my internet marketing class is whether or not we are soliciting comments to our blog; i.e. invited readers to make a comment on your blog.

For example, the other day Paul Allen wrote an article on how Apple is taking a presence in the PC market. At the end of his post he wrote this:

I’ve been in the Microsoft/Intel/Windows camp for almost 20 years, but even I’m thinking that my next PC should probably be a Mac. I don’t think I could ever switch completely, but for so many applications, Macs just seem better.

What do you think?

I was already thinking about the Mac I just bought and how much I love it, but that little question, “What do you think?” was enough that I spent 10 minutes and wrote a comment about this entry.

Ben and I had a great customer experience at Harmon’s (great name by-the-way) grocery store while preparing for the FamilyLearn BBQ the other day. I had talked about the experience throughout the night trying to figure out how Harmon’s trained Nate to sell me a $10 steak, but Ben blogged about it. At the end of his entry he extended his invitation for others to make a comment on his blog:

There is a lot written on effective question asking, but I haven’t read anything yet on how to instill a question asking attitude in an organization. How do you train a team of Nates?

Let me know your thoughts. Please refer me to some good books, articles, or posts.

One of the main purposes for blogging is to develop and learn more about a thought. If you are truly writing your blog to learn, the content your writing will automatically drive comments to your blog. But if you will solicit comments you will dramatically up the chances of your blog getting more comments.

So, what are some other ways I can get people to comment on my blog? I would love to hear your ideas.

Free internet cell phone service

Tuesday, October 24th, 2006

Today I noticed that Skype has a service for your mobile phone. At this point it only runs on windows PC, makes me wish I had got the Windows version of the Treo. This means you can make free calls to anyone else on Skype, anywhere in the world with your Windows Mobile Pocket PC device, whenever you have a high speed WiFi internet connection. The only thing is that you still have to pay for your mobile internet service. But let me explain how I think we will all have FREE cell phone service in the next few years.

Last Thursday Paul Allen told us that it won’t be long before everyone in the US has access to a FREE WiFi internet connection. Google and others are already giving WiFi internet connections for free in select cities. Also, it seems that each day in my MarketingVOX news letters I see a new Mobile phone advertising service popping up. New services like Pay-Per-Call instead of just pay-per-click (ie. You use your mobile internet phone service to search for a tow truck while you are stranded on the side of the road. Your search engine uses the GPS system in your phone, finds the towing company closest to you and places an ad at the top of your search. You click your ad and your phone automatically calls the towing company.). It won’t be long before a mobile phone service provider disrupts the entire cell phone industry and offers all ad based cell phone service.

Skype’s tag line is, “The whole world can talk for free”. It might just be a dream of mine, but I can’t wait for the day when I don’t have to call Sprint and argue with them about confusing, infuriating, phone bills. No more overages, no more $.10, 60 character limited, text messages, and no more proration.  Freedom from the clutches of the likes of those cell phone giants.

If you liked this post, please let me know what you think. Make a comment.

Gorilla Marketing Tactic – email signiture ad

Friday, October 20th, 2006

Currently I send out probably 20 emails per day. Some are to teachers, others for work, some to friends. Paul Allen gave us a great idea in class yesterday; you put an ad in your email “signature”. I figure at an average of 20 emails per day times 365 days a year, I will promote what I desire 7300 times per year.

Below I posted my old work email signature vs the new email signature I created yesterday, I kept it small from side to side so that it is easier to read and I made sure that it had a call to action and a link:


The information contained in this e-mail and any of it’s attachments is intended for the sole use of the individual or entity it is addressed to above and is considered confidential unless otherwise marked.   If the reader of this message is not the intended recipient, they are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited.

VS


“God gave us memories, that we might have
June roses in the December of our lives”
- James Barrie – Scottish poet

Preserve your memories at
www.iMemoryBook.com

Which one do you think does more for your business?

No wonder our perception of beauty is distorted.

Saturday, October 14th, 2006

This came on Digg this morning about 5 hours ago, it has already been Dugg like 1200 times!  …. op, now 1230! We all know that this happens, but I guess I didn’t realize how far marketers distort people to make things sell. This Dove advertisement called “No wonder our perception of beauty is distorted“.

This is a fantastic marketing campaign by Dove. They are doing it for the Dove Self-esteem Fund, a campaign for real beauty. This campaign is refreshing.