on Jan 3rd, 2007
Marketing Lesson from Amazon.com
A while ago I wrote a little report on Amazon’s new ad system ClickRiver.
Today we received a gift in the mail from ClickRiver, the new pay-per-click ad system for Amazon. They gave us “Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation“ by Lynne Truss (I wonder if they noticed that every time I write it is a grammatical and punctuation nightmare). The book is Amazon’s way of saying “thank you” for FamilyLearn’s participation in the BETA release of ClickRiver. How fantastic is that!
I can tell they are working very hard over at ClickRiver. We can all learn a lesson from this gift.