Archive for the 'pay-per-click' Category

by Jeff Harmon
on Jan 3rd, 2007

Marketing Lesson from Amazon.com

A while ago I wrote a little report on Amazon’s new ad system ClickRiver.

Today we received a gift in the mail from ClickRiver, the new pay-per-click ad system for Amazon. They gave us Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss (I wonder if they noticed that every time I write it is a grammatical and punctuation nightmare). The book is Amazon’s way of saying “thank you” for FamilyLearn’s participation in the BETA release of ClickRiver. How fantastic is that!

I can tell they are working very hard over at ClickRiver. We can all learn a lesson from this gift.

Paul Allen announced in class this past week that you can get $200 in free pay-per-click advertising from MSN adcenter until January 15th. There is just a $5 fee to get an account:

$200 dollars free PPC

$100 dollars free PPC

Adcenter normal Homepage

In class the idea came up that someone could go to business door to door and sell them $200 of adcenter credit for $100. Ben was saying that if everyone here at work signed up we could get over $1000 dollars in free advertising for the launch of the New BETA iMemoryBook system.