jeffreyharmon.net » Technology http://jeffreyharmon.net Improve... Exponentially Sun, 02 Aug 2009 00:15:10 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Ruckus – Free Music for ALL University Students! http://jeffreyharmon.net/2007/09/?y%/ruckus-free-music-for-all-university-students/% http://jeffreyharmon.net/2007/09/?y%/ruckus-free-music-for-all-university-students/%#comments Sat, 08 Sep 2007 18:52:41 +0000 Jeff Harmon http://jeffreyharmon.net/2007/09/08/ruckus-free-music-for-all-university-students/ Today Mashable posted an article that explains that Ruckus, an iTunes competor that sports “free & legal music for all college students”, has just reached 20 million downloads per month. I love the idea, but even more I think their marketing stratagy is brilliant.

One of my instructors at BYU, John Richards—a Utah Angel Investor, was talking about Facebook in a lecture series at BYU. He was asking us how Facebook has become so huge? He then explained that it was in part because they started with the College age students. This is what has given Facebook the coolness factor.

It is great to see Ruckus following in Facebook’s footsteps. I imagine that Ruckus was inspired almost entirely by Facebook’s stratagy and that they already have plans to release their music to the general public as some point down the road.

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